Daily Growth Notes | Round 2 | October 5–9, 2026

Last week, I introduced Integrated Growth: the growing together of material affordances and human excellence, around a shared Core, creating sustaining value for the people and businesses involved and the larger economy they share.

Why does this matter? Because 72% to 88% of growth projects disappoint or outright fail.

For more than 30 years, I have been observing and catalyzing Integrated Growth. It is time to make what I have learned into a methodology and system that others can learn and apply.

The Third Angle Integrated Growth Method™ is built around three interlocking Ways of doing business aimed at growth:

• ‍The Way of Seeing – Seeing the full prize and the capital available, including what may be hidden in plain sight.‍
• The Way of Weaving – Connecting ideas, people, assets, and needs to create new value and remove chronic growth inhibitors.‍
• The Way of Embodying – Making integration visible in daily practice so growth becomes natural and sustainable.

This week, we focus on The Way of Seeing.

Four Strategies for Seeing Differently

1. Construct Framing Questions to Open Possibilities

The questions we ask shape what we can see.

Consider a project you're working on. Are you framing it as a problem, a solution, or perhaps too narrowly?

For example, instead of asking:

What are the odds of the team winning the World Series?

A more expansive question might be:

How can the team continue to play like a championship team by how it uses talent, investment, its fan base, and culture now and into the future?

The second question considers both short- and long-term growth, human and material factors, and an open-ended "how?"

Take Action: Write a Framing Question for your project. Then test and refine it with colleagues or advisers.

2. Engage Your Core

The Core reflects the purpose and soul of your business or project. It is what human excellence and material affordances weave around to produce growth that can take hold and endure.

Take Action: In a few words, state your business's Core. Then ask others what they believe it is.

You may be surprised by the differences.

3. Engage Three Types of Leaders

Successful growth projects often need three different leadership energies:

• ‍The Thomas Edison: Sees ideas that can become commercial. Creative and can-do.‍
• The Indiana Jones: The pragmatist. May be skeptical initially, but turns ideas into action once convinced.‍
• The St. Paul: The evangelizer. Brings an idea to a diverse network of people and helps create enthusiasm around it.

These roles may be played by formal or informal leaders.

Take Action: Which type are you? Who in your project's network represents each of the three?

4. Make the NEWCO™ Explicit

The Networked Economy of Working Capitals and Opportunities™ maps where visible and Hidden Treasures exist and where they may be disconnected.

These include nine networks of capital:

Human | Relationship | Core | Cultural | Operational | Financial | Intellectual | Nature | Knowledge

Capital isn't just money. It can be relationships, trust, knowledge, culture, creativity, infrastructure, or intellectual property.

Take Action: Which one or two networks does your team rely on most? Which do you tend to overlook? Where might an underused network create new value when connected with one you already use?

Start by Seeing Differently

The Way of Seeing is about challenging the frames we've inherited and noticing what is already available to us.

Sometimes growth doesn't begin with finding something new.

It begins with seeing what was there all along.

Stay tuned for next week's Daily Growth Notes! Subscribe here.

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