Barbara Ford


Barbara Ford works with Third Angle in helping businesses accelerate profitable growth through insight-driven understanding of consumers and brands. 

Barbara is a leader in Marketing Strategy at Third Angle, including brand positioning, growth and innovation, business development, external partner relations and project management.  Her leadership has benefitted clients and companies such as SC Johnson and Kraft Foods, and her consulting clients have included business-to-consumer and business-to-business industries. 

The Kellogg School of Management, Medill School of Journalism (Northwestern University), and the Graham School (University of Chicago) have welcomed Barbara’s expertise and teaching abilities into their classrooms as an adjunct professor. Barbara also contributes as an Independent Board member for Gold Eagle Company and Community Coffee Company.

Outside of Third Angle, Barbara is happily married, a fine golfer, avid reader, and curious traveler.  While she does not have kids, she is a busy Aunt to fifty-seven nieces and nephews (and counting!)